Ahead of the Prefontaine Classic, meet organizers in collaboration with Oregon21 and the IAAF organized a social media clinic for pro and high school athletes to discuss the importance of storytelling. IAAF Stakeholder Communications Manager Michelle Sammet, who regularly puts on one-on-one clinics for athletes on the international circuit, held a presentation followed by a Q&A looking at best practices for athletes as content creators.

 

0:00 - Workshop Overview - Liz Dolan, Mixed Zone Media

5:30 - Introductory Comments - Michelle Sammet, IAAF

8:00 - Overview of key Social Media Platforms 

11:20 - Defining content strategies for Social Media

17:00 - Creating a personal narrative and distributing content

27:30 - Best Practices for posting on Facebook

31:30 - Best Practices for posting on Instagram

36:40 - Best Practices for posting on Twitter